The most intense hopes and fears of our collective lives centre around large-scale events - from competitions, celebrations and festivals to environmental disasters, pandemics and terror attacks. The media are a crucial part of this process: they enable the planning, resource allocation and circulation of the vital information needed to mount major events. They are also where traces of events are stored for history. In short, large-scale and collective events have been, and still are, mediated. Starting from nineteenth-century industrialisation, Media and Events in History explains how contemporary life has become saturated with events. It discusses how they have come to involve extensive infrastructures, forms of control and anticipation, attention and participation, contingency and transformation, and articulations of the past and the future. Synthesising and developing insights from history, media studies, philosophy and the social sciences, Ytreberg surveys the rise of event-planning via mediation, and exposes the historical driving forces behind `media events', global `mega-events' and `pseudo-events'. Revealing the importance of events in history, this eye-opening book will be of interest to students of media studies, history, historical sociology and cultural history, as well as the general reader.
The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.
This fourth edition has been revised and updated throughout to reflect the latest developments in the field. Additionally, an expanded introduction explores the wide range of secondary literature and theory that inform the study of media history today, and a new eighth chapter surveys the revolutionary media developments of the twenty-first century, including in particular the rise of social and participatory media and the penetration of these technologies into every sphere of social and private life.
Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.
